Behind the handcrafted wooden design brand Hjuler.Design is a very passionate man, Peter Hjuler. Trees and woodworking has always been a great part of his life, ever since he grew up in a small town in the windswept and flat marshlands far west in Jutland. It was near Ribe, the oldest city in Denmark, famous for its beauty, vikings and as a former hometown of kings. The name Hjuler means wheelmaker in Danish – the occupation of one of his ancestors.
“I love wood. I enjoy using my hands, and I admire innovative designs and aesthetics. Oak has always been the most interesting wood to me. I do not know why. Maybe it is the viking blood, or an inherited eye for solid wheel making material. Or maybe it is the dangerously addictive smell of tannins from freshly cut oak. Or perhaps it is just the inspiring awesomeness of old oaks, that live through many more centuries, than I will. The oak trees have a long history from the small boats of the stone age, over timbered housing to the real masters of design, the Danish cabinetmakers of the 50s and 60s. Kjaerholm, Wegner, Juhl and others who made Danish Design what it is today are among my favorites,” Peter explains about his passion.
The focus behind the handcrafted items in the Hjuler.Design collection is to make aesthetics and functionality go hand in hand. Peter Hjuler admire the cabinetmaking and design tradition of Denmark and Scandinavia. Sketching new projects and turning chunks of wood into usable things is what drives the designer.
“Remember, when things used to last? When quality lasted generations? Well, most things made today do not. I strive for quality, aesthetics, simplicity and functionality – and I do believe this is far better for both you and me – and the generations to come,” Peter explains about his ambition for Hjuler.Design.
Wood is an environmentally friendly material. It has been around forever. It is abundantly available, it is biologically degradable and it even stores carbon-dioxide. I only use wood from FSC certified distributors to contribute responsible foresting, or wood that has been recycled from discarded furniture or timber.
You can see the first items of the Hjuler.Design collection here and on the profile page: noorverk.com/artisan/hjuler-design
Shelves “Amagerhylden” – oak // noorverk.com
Simple coat rack – oak 30 cm // noorverk.com
Simple coat rack – oak 45 cm // noorverk.com
Simple coat rack – oak 75cm // noorverk.com