ABA – DESIGN & LIVING creates handmade danish design pillows developed and produced in Denmark by two women, mother and daughter. The pillows are comfortable to sit on and with and made in a stylish and timeless design. The idea behind the pillows was to create something practical, why the cover can be mounted off with a zipper and cleansed. The colours are timeless and can be used again and again.
The mother behind ABA – DESIGN & LIVING: This woman has been self-employed seamstress for nearly 40 years and is now the dynamo behind the fantastic craftsmanship that are put in each pillow. Each pillow is carefully cut, adjusted, sewn and logo burned on the leather pad – all by this woman made in Denmark. She participates also diligently in product development and have inputs for the various designs.
“It has always been a dream to launch my own brand, so when my daughter came with a business plan that she wanted me to be a part of, I could definitely not say no,” the mother says.
The daughter behind ABA – DESIGN & LIVING: Founder and designer behind the brand ABA – DESIGN & LIVING. In addition to product development the daughter is also responsible for sales, service, marketing, cooperative agreements, etc. She has completed her MSc in International Trade & Marketing, and has always had a great passion for fashion and has designed in her spare time. Therefore, it has always been a dream to become independent and go in her mother’s footsteps.
“It has always been a dream to become independent, like my mother, and now was the time, so I took the plunge in the spring of 2015 – however it happened with my mother by my side as it always makes sense to hook up with them you consider being the best,” the daughter says.
ABA – DESIGN & LIVING pillows, plaids, handbags and poufs will be for sale on our coming webshop for nordic handmade design, art and crafts. So keep an eye out for the opening date and get some of these wonderful items for your home, summer house or garden furniture.